Sweet Success is the UK’s leading manufacturer of ready baked sponge cakes, fruit cakes and cupcakes. Our family run bakery has been baking since 1993 providing ready to decorate cake bases, cupcakes, icings and chocolate ganache to home bakers and cake businesses throughout the UK. Let us do the baking whilst you concentrate on the fun part - decorating!

Our ready made sponge cakes have 5 weeks shelf life from baking and an amazing 10 flavours to choose from including vegan options. We usually deliver within just 1-2 working days so if you need a last minute cake in a hurry - no problem!

We stock cake decorating supplies for every occasion including weddings, baby showers, Christmas, Easter, Mother’s Day, Valentines and Halloween. We have you covered for every event that requires a cake!

Whether you’re baking and decorating cakes, cupcakes or cookies, we have supplies including cake mix, sugarpaste, cake boards, cake boxes, cupcake cases, food colourings, edible cake decorations, chocolate ganache, cake tins and more.

We also stock supplies from big name cake decorating brands like Karen Davies, Saracino, PME, Sugarflair, Rainbow Dust, Renshaw, Wilton, Sugar & Crumbs and Squires Kitchen.

Based in Nottingham, our Bakery also has a large Retail shop(with parking and disabled access) which offers bespoke advice from staff with years of experience in the cake decorating. There's also an edible image printing service, cake stand hire and cake tin hire available.

Our Sales Team are available by phone and email Monday to Friday 9am to 4pm and you can connect with us socially on Facebook, Instagram and Twitter.

Running a cake business? We supply wholesale cakes and everything else you need to run your cake business, large or small. Fill in our trade registration form now to find out how we can save you money! We've helped hundreds of customers to expand their cake businesses as a little helping hand with the baking meant they could take on more orders - we'd love to help you too.