About Us

Sweet Success is a family business, started in 1993 by Paul and Cathy Brown. In 2005 daughter Rebecca joined the team, and now runs the business with her husband, Mike. With over 100 years of baking and cake decorating experience between us, we specialise in ready to decorate rich fruit cake bases, sponge cake bases and sugar icings for the cake decoration and sugarcraft market. Find out more about what we make on our individual product pages.

Our deliciously moist rich fruit cake recipe has been in the family for several generations, and has been enjoyed by thousands of people at weddings, parties and exhibitions all over Britain. We use only the finest ingredients from around the world, and take great care in baking the consistently good cakes that your decorating skills deserve. As well as the traditional fruit cake, we now offer 10 flavours of ready to decorate sponge cakes and cupcakes, including vegan options too.

Customers all over the country rely on our fruit cakes, sponge cake bases and icings, whether decorating cakes as a hobby or a business. As so many of them tell us, most get into cake decoration as a hobby and enjoy the 'decorating' part far more than the baking - once they have found us, they can enjoy decorating even more cakes because they save all the time and effort usually spent baking the cakes themselves!

Based in Nottingham, we send our products by mail order all over the UK, and also welcome visitors to our dedicated sugarcraft shop here at the bakery. Though we no longer make decorated cakes ourselves, we aim to provide everything you would need to decorate your own, along with friendly expert advice.

Looking for wholesale cakes? We can help! A big part of our business is supplying professional cake decorators, cafes and other types of business with bulk orders. Find out more about Wholesale Cakes

Our small friendly team are always ready to help with any questions you may have - you can email via the form on the Contact Us page, or just call us on 0115 8450660.