sweet success birthday cake

We celebrated our 25th anniversary this past weekend by holding a special anniversary party in our Nottingham shop!

Sweet Success was started in 1993 by husband and wife team, Paul and Cathy Brown. In 2005, their daughter Rebecca Taylor joined the team, which she now runs with her husband Mike Taylor. With over 20 staff members, we are proud to run a successful online business alongside a sugarcraft shop which houses one of the largest collections of cake decorating tools in the East Midlands!

Rebecca says “This business started when I was only 13 - but it really doesn't feel like 25 years since I was helping my parents clean the original shop and bakery premises ready for opening! It’s been a great business to be involved with, and we're all so grateful to the many loyal customers who've kept coming back over the years. A big thank you is also due to all our amazing staff who keep everything going behind the scenes. We're looking forward to the next 25 years!” says Rebecca Taylor, Director of Sweet Success.

At the event, a special anniversary cake made by staff was unveiled and you can see more photos from the event on our Facebook page.